Sore Mihalache is not only a creative and long running artist, but also one of the most involved people in her personal branding story. Ambitious and hard-working throughout her entire career so far, Sore has proven time and again that you can stay true to the question "Where do you see yourself in 10 years?". In exactly that many years she‘s built a brand, an artist, a role-model for the next generation. She is someone that the younger generation looks up to, and is admired by all ages. From LaLaBand to the Romanian musical TV drama Pariu cu viata/A Bet with Life and up to presenting the TV show Vorbeste lumea/People talking, and most recently the celebrity competition Te cunosc de undeva?/Don‘t I know you?… From "Different" to "Jumatate/Half" from fashion icon to designer for her own Hard Coeur brand, from child to mother, she‘s proven that she‘s authentinc, fresh and bold.